TikTok For Investors?

If everyone goes left, you should go right.

Are you looking at TikTok to drive eyeballs and investors to your page?

Right now, my TikTok ads are averaging $8-$12 dollars CPM and a $150-190 CPA.

Let's jump into some data:

The key takeaway is "TikTok is not a social media platform. It's a culture." which is interesting when you think about it; it is an entertainment hub where users rush to get that dopamine kick.
TikTok is a rapidly growing platform with a diverse user base and a culture.
TikTok is a rapidly growing social media platform with 25 million monthly users in the UK alone. In April 2022, 72 million TikToks created, and 168 billion monthly views were based on 2-second views.

TikTok is an excellent platform for discovering and consuming new things, and it overlaps with YouTube.

Here is the overall ranking for overlap (the % is based on how many people don't overlap):
1. YouTube 11%
2. SnapChat 35%
3. Facebook 45%
4. Instagram 49%
5. Twitter 63%
 
TikTok is an excellent window into other people's lives, and 78% of users like it when brands interact with ordinary people, not just famous people.

The top 10 categories ranked on TikTok in 2022:
1. Daily life
2. Comedy
3. Entertainment
4. Lip sync
5. Sports
6. Games
7. Food and drink
8. Singing/dancing
9. Animals
10. Beauty care

Audience Data
TikTok's user base is not just teenagers anymore, as 32% of global users are between 25-34, and 35% of users surveyed are aged 35+.
There are 25.3 million active users in the UK, with 41% aged 18-24 and 29% aged 25-34.

In conclusion, TikTok clarified that working with agencies can help brands/companies get better results on the platform.
By understanding the platform and its users, brands can create successful marketing campaigns and reach new audiences and investors.

Are you ready to jump in?

Shoot me an email back if that's a yes.