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Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

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Everyone Can Run Ads. Few Can Build Trust.

In a world where marketing is cheap and AI makes everything look perfect, trust has become the hardest thing to earn. Here’s why patience, not performance, is the real key to raising capital through crowdfunding.

The Paradox of Modern Marketing

Marketing today is easy. It’s accessible, affordable, and automated. Anyone with a laptop and a credit card can launch a Facebook ad, target an audience, and look like a professional marketer in minutes.

Twenty years ago, you needed a whole creative team and a media budget to even test an idea. Now, the playing field looks flat. But it’s not—because the real challenge isn’t reach anymore, it’s belief.

As marketing has become easier, trust has become harder.

Why Trust Is the True Metric in Crowdfunding

In equity crowdfunding, you’re not selling a product—you’re asking someone to believe in your vision.

Investors don’t just back your pitch deck or your campaign video. They back you—your leadership, your clarity, your honesty, and your consistency.

If that trust doesn’t form, it doesn’t matter how slick your ads are. You won’t raise a dime.

Raising capital online isn’t a marketing sprint. It’s a trust marathon.

Trust Takes Time

You can’t automate belief. Trust is built in layers:

1. Awareness – “I’ve heard of them.”

2. Interest – “I like what they’re doing.”

3. Conviction – “I believe in them.”

Founders often try to skip those steps—pushing for conversions before connection. But in today’s noisy digital world, that approach backfires. Investors can feel when a campaign is rushed or overproduced.

And the faster you try to close, the quicker they back away.

The AI Factor: Real vs. Real-Looking

AI has leveled the creative playing field—but it’s also created confusion. Anyone can make a pitch deck or campaign video that looks professional.

That means surface polish no longer wins. Authenticity does.

Show your team. Show your process. Share real updates, even when they’re imperfect. Transparency has replaced production value as the signal of credibility.

In a world of flawless AI marketing, imperfection is the new trust signal.

Patience Is the New Performance Metric

The best crowdfunding campaigns aren’t the flashiest—they’re the most consistent. They give their audience time to get comfortable.

Here’s what that looks like in practice:

• Start early. Build your audience before you launch.

• Stay consistent. Repeat your story often. Repetition builds familiarity, and familiarity builds trust.

• Be transparent. Share progress, not perfection.

• Let data breathe. Don’t chase daily metrics—watch long-term engagement and investor sentiment instead.

Think of your marketing like farming, not fishing. You’re planting seeds of belief, not casting for quick clicks.

In the Age of AI, Trust Is the Differentiator

Anyone can buy impressions. Few can earn belief.

As marketing becomes cheaper and easier, attention becomes shorter—and trust becomes rarer.

The future belongs to founders and marketers who can do what AI can’t: build genuine, lasting relationships at scale.

If you’re raising capital, remember—you’re not selling equity. You’re inviting a partnership. And partnerships are built on trust.

Trust isn’t just the hardest thing to build. It’s the most valuable thing you own.

🚀 Why We Build Investor CRM Systems for Founders

At Pre-IPO Hype, we believe that trust is built through consistency, transparency, and communication, and those things don’t happen by accident.

That’s why we build Investor CRM Systems explicitly designed for founders raising capital.

These systems:

• Centralize investor communication

• Automate updates and nurture sequences

• Track engagement and sentiment over time

• Build long-term trust through storytelling and data

Because when your investors feel connected, they stay engaged—and engagement is the foundation of belief.

👉 If you’re ready to build a system that grows trust at scale, not just clicks, schedule a strategy call with our team to see how we can help you prepare, launch, and scale your next raise.