The Fortune Is in the Follow-Up

Importance of Touch Points in Investor Engagement 📈 - Watch Video

The Fortune Is in the Follow-Up

Most salespeople stop way too early.

📊 Follow-Up Drop-Off:

• 48% never follow up after the first contact.

• 44% quit after just one follow-up.

• Only 8% persist beyond four rejections.
  [source: growthlist.co]

📈 When Sales Actually Happen:

• 2% on the 1st contact

• 3% on the 2nd

• 5% on the 3rd

• 10% on the 4th

• 80% between the 5th–12th touch.
  [source: spotio.com]

🧠 Founder Takeaway:

If you're not following up at least 5–12 times, you leave money (or investors) on the table. That intro call, DM, that "maybe later" from a fund or customer? It’s just the beginning.

Persistence is not pestering—it’s the price of breakthrough.

🔁 Mini-Framework: Follow-Up Flow (Inspired by Hormozi & Sharma)

1. Initial Contact → Inform

2. Follow-Up 1 → Add Value

3. Follow-Up 2 → Share a Case Study

4. Follow-Up 3 → Ask for Feedback

5. Follow-Up 4 → Invite to Live Event

6. Follow-Up 5–12 → Mix it up: text, social DM, loom, podcast invite, etc.

💡 Pro Tip: Automate your follow-ups, but never automate your humanity. Personal touches close deals.

If you're building a sales engine or investor pipeline and want to increase your close rate, let's build your persistence playbook.