if I could talk to my 10-years-ago self

What would you tell yourself?

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Here's how I'd spare myself from some tough lessons if I could talk to my 10-years-ago self:

Investors:

  1. Acknowledge the Unknown: It's tempting to act like you know the future, especially because investors expect you to project confidence. But don't fall into that trap. Be transparent about the risks you can't fully control. Then, back up why you're still confident with solid reasoning and data.

  2. Avoid Toxic People: Every major problem I've had with investors or board members stemmed from just one toxic individual. Even if everyone else is excellent, one bad apple can dominate the room and make things miserable. The "a$$hole tax" in the boardroom is real, and it's steep. Steer clear of those people.

  3. Limit Capital Raises: Unless it's absolutely necessary, try not to raise more than one round of funding before achieving profitability. Running a company with negative cash flow strips away your autonomy and makes you overly dependent on investor opinions, which can drain your energy and passion. Find investors who support your plan to prioritize profitability.

  4. Don’t Fall for Optics: Focus on execution, not optics. Good optics come as a result of getting things done right, not as a strategy on their own. Chasing optics can lead you astray (just look at Theranos or WeWork). You can end up wasting years perfecting the "right look" for fundraising instead of building substance. Avoid that pitfall.

Follow me on TikTok for deeper insights on:

  • Strategy

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  • The founder's journey

Hope it helps at least one person!

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