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Is Your PPC Strategy Leaving Money on the Table?
When’s the last time you updated your digital marketing strategy?
If you’re relying on old-school PPC tactics you might be missing out on a major revenue opportunity.
Levanta’s Affiliate Ad Shift Calculator shows how shifting budget from PPC to creator-led partnerships can significantly improve conversion rates, ROI, and efficiency.
Discover how optimizing your affiliate strategy can unlock new profit potential:
Commission structure: Find the ideal balance between cost and performance
Traffic mix: See how creator-driven traffic impacts conversions
Creator engagement: Measure how authentic partnerships scale ROI
Built for brands ready to modernize how they grow.
Monday Reset: Stop Planning Your Week Like a Manager
You're not coordinating tasks. You're placing strategic bets with limited time.
Most founders plan their week like they're organizing a to-do list: meetings here, emails there, a few product decisions squeezed in between. By Wednesday, the week owns you. You're reacting, not directing. You finish Sunday night exhausted and unclear on what actually moved.
The shift: treat your week like a single high-stakes decision.
One Question, One Metric, One Bet
Before you open your calendar, ask: What's the one thing that—if it goes well this week—changes our trajectory?
Not three things. Not "make progress on." One specific outcome that creates momentum.
Then pick the metric that proves it's working. Revenue booked. Feature shipped. Key hire moved to the offer stage. Investor call scheduled. Make it binary: yes or no by Friday.
Everything else is a support structure for that bet.
How This Looks in Practice
A founder I worked with was drowning in "strategic priorities." We cut it down: close one enterprise deal this week. That meant three targeted emails, one pricing call, one legal review—four hours of work. The rest of the week was clear to make sure those four hours went perfectly.
She closed it Thursday.
The clarity wasn't motivating—it was liberating. When you know the one thing that matters, you stop negotiating with yourself about what deserves your attention.
Build the Discipline
Sunday night or Monday morning: write down your one bet. Put it at the top of your task manager, your whiteboard, your daily note. Let every decision filter through it.
If something doesn't support the bet, defer it. If a meeting doesn't move it forward, decline it. If you're tempted to dive into something adjacent, stop and ask: does this make my one thing more likely to happen?
This week: choose one outcome that changes momentum, then build your entire week around making it inevitable.
Your System for Momentum
Growth doesn't happen by accident—it happens through repeatable systems that convert attention into revenue. We've built five marketing funnels that work for early-stage companies under pressure.
This week, pick one and build it: Watch the funnel breakdown here.
This week: choose one outcome that changes momentum, then build your entire week around making it inevitable.