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You’re running an ad.

The same ad. On different platforms. Getting totally different results.

That’s not random: it’s the platform effect.

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Join Neuroscientist & Neurons CEO Dr. Thomas Ramsøy for a free on-demand session on how to optimize ads for different platforms.

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The Discipline of Fewer Decisions

Most founders burn out trying to make 200 good decisions a week. The real skill is

making 5 decisions that eliminate the need for 195.

You're not being asked to do less. You're being asked to think harder about what

matters, then protect your team from everything else.

The Filter, Not the Funnel

When everything feels urgent, most founders try to move faster. They add process,

delegate more, build systems to handle volume. But the volume itself is the problem.

The best operators I've seen don't optimize for throughput — they optimize for

decision reduction. They ask: What can I decide once this week that removes 50 small

decisions next week?

Examples:

  • Hiring standard, not case-by-case debates

  • Weekly priority, not daily fire drills

  • Clear "no" categories, not endless evaluation

  • One-way vs. two-way door framing, not equal weight on everything

A founder at a Series A company was fielding 30+ Slack questions a day. She instituted

one change: a standing Monday decision on the single most important outcome for the

week. Everything else got routed through that filter. Her team stopped asking

permission and started asking alignment. Decision load dropped by half.

This Week's Prompts

Name your one irreversible decision this week. Everything else is reversible — treat it

that way.

Identify one question you're answering repeatedly. Turn it into a documented

position or a delegated authority.

Kill one meeting or approval layer. If it doesn't break, it wasn't load-bearing.

The Real Work

Leadership isn't answering every question well. It's designing a company where fewer

questions need you.

This week: decide what you'll decide once, so you never have to decide it again.

Let's Build Your 2026 Plan

You've spent the last year learning what works, what drags, and where you're actually

winning. Now it's time to turn that into a plan that compounds.

Book a Strategy Call

I work with founders who are done guessing and ready to build leverage into 2026.

In 30 minutes, we'll:

  • Identify the 3–5 decisions that will define your next 12 months

  • Map your highest-leverage opportunities (and what to stop doing)

  • Build a Q1 roadmap that creates momentum, not just motion

  • Pressure-test your priorities against what actually scales

This is for you if:

You're post-product-market fit and ready to operate like it
You're tired of reactive planning and want a system that survives chaos
You need clarity on what to build, who to hire, and where to focus
You're raising or just raised and need to turn capital into compounding progress

This isn't for you if:

You're still searching for PMF — we can talk when you find it
You want generic advice — this is a tailored strategy, not frameworks
You're not ready to make complex trade-offs

How It Works

1. Book your call — grab a slot that works for you
2. Prep form — answer 5 questions so we don't waste time on context
3. Strategy session — 30 minutes, focused, practical, zero fluff
4. Walk away with a plan — not a PDF. A roadmap you'll actually use.

No pitch. No upsell. Just the clarity you need to enter 2026 with conviction.

Limited slots available in December. If you're serious about making 2026 your inflection year, let's build the plan now.

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