How To Market Like Apple 🍏

Tip #1 - How To Market Like Apple

@robertmwensley

How to market like APPLE…

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Tip #2 - Business partnerships can be challenging!

If you've ever found yourself struggling to form the ideal partnership, you're in good company. It took me time to realize that partnerships are more than just business deals—they're about building lasting relationships grounded in shared value.

Here are three key lessons I’ve learned along the way:

1. It’s not just a partnership—it’s a relationship.
   Think of it as a two-way street. It’s not just about what your partner can do for you but also how you can bring value to them. When you prioritize the relationship, mutual respect and long-term success naturally follow. Both sides need to benefit.

2. Consistent communication is crucial.
   Don't only check in when there’s something to report or a new initiative to launch. Sometimes, a simple “How are things on your side?” can go a long way. Regular, sincere communication shows you’re invested in their success, not just your own.

3. Look for new ways to support them.
   At a recent event, I offered one of our partners the chance to display a sign at our booth. It was a small gesture, but it helped them gain leads and increase visibility. Little acts of support show that you’re thinking about their interests too.

Key takeaway: Partnerships thrive when treated as relationships, built on ongoing communication and mutual support. The more you invest in these connections, the stronger and more rewarding they become.

What’s your top tip for building strong business partnerships? Share it in the comments—I’d love to know!

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