What I’m Watching

The highlighted video on the TikTok webpage is by a user named Mitch, who is identified as a paid ads expert. In this video, Mitch discusses simplifying ad testing strategies, which is particularly relevant for digital marketing. The content seems to focus on practical advice for using platforms like Google Ads and Facebook for advertising purposes in 2024. The video is likely to offer insights and tips on how to effectively manage and optimize online advertising campaigns, making it valuable for those involved in digital marketing and social media advertising.

New Tool I’m Trying

Munch is an AI-powered video repurposing platform designed to extract the most engaging and impactful clips from long-form videos. It is trusted by professionals for its all-in-one platform capabilities, including automatic editing, auto-caption generation, and publishing tools. The platform uses advanced AI capabilities like GPT, OCR, and NLP to analyze video content and align it with social and marketing trends, ensuring the creation of coherent and shareable clips. Munch supports over 10 languages and is ideal for social media managers, content creators, and digital marketers, helping them to efficiently repurpose content for platforms like YouTube, TikTok, Instagram, and more. Users praise Munch for its time-saving features and its ability to enhance social media engagement and branding efforts.

Campaign I Checked Out

Zette, presented on Wefunder, offers an innovative investment opportunity in the news industry. Their groundbreaking approach aims to dismantle traditional paywalls, granting subscribers access to a wide array of articles from over 100 publishers under a single subscription model, similar to the likes of Netflix and Spotify. This approach not only promises a seamless reading experience but also supports a revenue-sharing model with its media partners. Impressively, Zette has garnered a rapidly growing base of over 50,000 readers, boasting a significant 5x growth rate year-over-year. The company's success is further underscored by its partnerships with 110 publishers, including renowned names like Forbes and the Miami Herald. At its core, Zette is powered by a team of experts from elite institutions such as Harvard, MIT, and the Quebec AI Institute, with a strong emphasis on leveraging AI for news recommendation and summarization. Looking ahead, Zette is focused on expanding its user base and enhancing its AI capabilities to redefine how news is consumed in the digital era.

Song I'm Enjoying

"Wildflower and Barley" by Hozier featuring Allison Russell. This song is part of the album "Unreal Unearth Unheard," which was released on March 22, 2024, under Rubyworks Ltd., licensed to Columbia Records, a division of Sony Music Entertainment. The track is 3 minutes and 42 seconds long and has been listened to by over 9,532,070 times. Additionally, the page recommends other songs by Hozier and Allison Russell, and lists popular tracks and releases by both artists.

Bourbon I’m Drinking

Buzzard's Roost Whiskey introduces their new product, the Toasted French Oak Bourbon. This bourbon, the second in their collection, is distinctively aged in proprietary barrels made from seasoned oak from the Limousin region of France. Unlike traditional American oak barrels, French oak imparts a dark, rich color and a sophisticated sweetness to the whiskey. The Toasted French Oak Bourbon features aromas of toasted oak, caramel, and crème brûlée, with a palate that evolves from sweet and woody to bright and fruity. This 105-proof bourbon, with a mash bill of 74% corn, 21% rye, and 5% malted barley, offers a dominantly sweet taste with hints of spice and oak, and a tannin-rich finish due to the French oak. It is currently available in Kentucky and Massachusetts, priced at $85.00.